{"id":22,"date":"2026-06-09T19:41:55","date_gmt":"2026-06-09T19:41:55","guid":{"rendered":"https:\/\/soflofocus.com\/?page_id=22"},"modified":"2026-06-10T21:02:19","modified_gmt":"2026-06-11T01:02:19","slug":"about","status":"publish","type":"page","link":"https:\/\/soflofocus.com\/en_gb\/about\/","title":{"rendered":"About"},"content":{"rendered":"

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Services<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”b327cbe4-b1d5-4b66-ad37-40c8f2f061ba” header_2_font=”Inter|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”48px” header_2_line_height=”1.2em” custom_margin=”||0px||false|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

What We Do<\/h2>\n

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Experience cannot be faked. For over two decades, the team at SOFLO FOCUS has been the trusted visual partner for South Florida’s biggest economic drivers. From luxury hospitality and major conventions to higher education and performing arts, we have seen it all and captured it all.<\/span><\/p>\n

We aren’t just content creators; we are logistical experts who understand the nuances of working in high-security venues, VIP green rooms, and large-scale convention floors. We know how to navigate the operational demands of clients like the Broward Center for the Performing Arts and the Omni Hotel because we\u2019ve spent years doing exactly that. When you hire SOFLO FOCUS, you are hiring a seasoned team that guarantees flawless execution from the first click of the camera to the final printed product.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Event” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ icon_placement=”left” image_icon_width=”48px” content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”b62950b2-9f88-417a-a624-825d61ec2a3d” header_font=”Inter|700|||||||” header_text_color=”#000000″ header_font_size=”19px” header_line_height=”1.4em” body_font=”Open Sans||||||||” body_text_color=”#000000″ body_line_height=”1.6em” background_color=”#FFFB44″ custom_padding=”20px|20px|20px|20px|true|true” animation=”off” header_font_size_tablet=”16px” header_font_size_phone=”15px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Conference, Networking, Gala, Performance, Celebration, Personal & Corporate Events<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Life Style” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ icon_placement=”left” image_icon_width=”48px” content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”b62950b2-9f88-417a-a624-825d61ec2a3d” header_font=”Inter|700|||||||” header_text_color=”#000000″ header_font_size=”19px” header_line_height=”1.4em” body_font=”Open Sans||||||||” body_text_color=”#000000″ body_line_height=”1.6em” background_color=”#FF5A17″ custom_padding=”20px|20px|20px|20px|true|true” animation=”off” header_font_size_tablet=”16px” header_font_size_phone=”15px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Commercial photography intended to create desire for life or items seen within the scene\u00a0<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Portrait” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ icon_placement=”left” image_icon_width=”48px” content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”b62950b2-9f88-417a-a624-825d61ec2a3d” header_font=”Inter|700|||||||” header_text_color=”#000000″ header_font_size=”19px” header_line_height=”1.4em” body_font=”Open Sans||||||||” body_text_color=”#000000″ body_line_height=”1.6em” background_color=”#F6F5EE” custom_padding=”20px|20px|20px|20px|true|true” animation=”off” header_font_size_tablet=”16px” header_font_size_phone=”15px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

We provide services beyond headshots allowing for style and personality to shine<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Product” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ icon_placement=”left” image_icon_width=”48px” content_max_width=”100%” _builder_version=”4.17.3″ _module_preset=”b62950b2-9f88-417a-a624-825d61ec2a3d” header_font=”Inter|700|||||||” header_text_color=”#000000″ header_font_size=”19px” header_line_height=”1.4em” body_font=”Open Sans||||||||” body_text_color=”#000000″ body_line_height=”1.6em” background_color=”#FFFB44″ custom_padding=”20px|20px|20px|20px|true|true” animation=”off” header_font_size_tablet=”16px” header_font_size_phone=”15px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Food, Fashion, Clothing, Jewelry plus “scale” and “lifestyle” shots for items to be sold or promoted<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Video | Reels” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ icon_placement=”left” image_icon_width=”48px” content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”b62950b2-9f88-417a-a624-825d61ec2a3d” header_font=”Inter|700|||||||” header_text_color=”#000000″ header_font_size=”19px” header_line_height=”1.4em” body_font=”Open Sans||||||||” body_text_color=”#000000″ body_line_height=”1.6em” background_color=”#FF5A17″ custom_padding=”20px|20px|20px|20px|true|true” animation=”off” header_font_size_tablet=”16px” header_font_size_phone=”15px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Videography is the most effective storytelling tool currently being utilized\u00a0<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Content creation” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ icon_placement=”left” image_icon_width=”48px” content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”b62950b2-9f88-417a-a624-825d61ec2a3d” header_font=”Inter|700|||||||” header_text_color=”#000000″ header_font_size=”19px” header_line_height=”1.4em” body_font=”Open Sans||||||||” body_text_color=”#000000″ body_line_height=”1.6em” background_color=”#F6F5EE” custom_padding=”20px|20px|20px|20px|true|true” animation=”off” header_font_size_tablet=”16px” header_font_size_phone=”15px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

SOFLO FOCUS has experience producing a variety of content published in books and mags.\u00a0<\/p>\n

[\/et_pb_blurb][et_pb_image src=”https:\/\/soflofocus.com\/wp-content\/uploads\/2026\/06\/photography-1-300×287-1.jpg” title_text=”photography-1″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” border_color_all=”#FFFFFF” border_width_top=”2px” global_colors_info=”{}”][et_pb_button button_text=”All services” button_alignment=”right” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|tablet” _builder_version=”4.17.3″ _module_preset=”f489fdc3-bf1e-40c7-852b-c42851d4acb9″ custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”RGBA(255,255,255,0)” button_border_color=”#FFFFFF” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”Inter|700||on|||||” button_icon=”||fa||900″ button_on_hover=”off” custom_margin=”-2px||||false|false” custom_padding=”12px|38px|12px|18px|true|false” button_text_size_tablet=”” button_text_size_phone=”” button_text_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.17.3″ _module_preset=”default” background_color=”#F6F5EE” custom_padding=”||0px||false|false” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.3″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”e6504a1b-67eb-4b3d-b023-bcab277610b6″ header_4_font=”Inter|700||on|||||” header_4_text_color=”#FF5A17″ header_4_font_size=”14px” header_4_letter_spacing=”1px” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

About<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”c16985e1-e0d6-4022-964d-e2bfc04fa633″ header_font=”Inter|700|||||||” header_text_color=”#000000″ header_font_size=”75px” header_line_height=”1.2em” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

About SOFLO FOCUS\u00a0<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/soflofocus.com\/wp-content\/uploads\/2026\/06\/arrow-small.png” image_icon_width=”100%” content_max_width=”100%” _builder_version=”4.17.3″ _module_preset=”650403eb-60b8-4de8-b77c-193ed42d2998″ header_font=”Inter|700|||||||” header_text_color=”#000000″ header_font_size=”19px” header_line_height=”1.4em” body_font=”Inter|700||on|||||” body_text_color=”#000000″ body_letter_spacing=”1px” body_line_height=”1.4em” body_link_text_color=”#000000″ background_color=”#F6F5EE” text_orientation=”center” width=”114px” module_alignment=”right” custom_padding=”20px|20px|20px|20px|false|true” animation=”off” header_font_size_tablet=”16px” header_font_size_phone=”15px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

View Work<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.17.3″ _module_preset=”default” background_color=”#F6F5EE” custom_padding=”0px||||false|false” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.17.3″ _module_preset=”default” custom_padding=”0px||||false|false” border_width_top=”2px” border_color_top=”#000000″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/soflofocus.com\/wp-content\/uploads\/2026\/06\/photography-11.jpg” title_text=”photography-11″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.17.3″ _module_preset=”default” custom_padding=”50px||||false|false” custom_padding_tablet=”30px||||false|false” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#000000″ icon_width=”32px” align=”left” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.17.3″ _module_preset=”4827deed-2a92-4d97-a22f-f01067ae6873″ header_font=”||||||||” header_4_font=”Inter|700|||||||” header_4_text_color=”#000000″ header_4_font_size=”19px” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” header_4_font_size_tablet=”16px” header_4_font_size_phone=”14px” header_4_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

A studio of professional photographers & designers<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”1f09816e-184e-4ce5-a4cf-b39c52c423ca” text_font=”Open Sans||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]Amet consectetur adipiscing elit dapibus, vulputate in donec tempor ultricies venenatis erat, aliquam posuere urna habitant rutrum iaculis euismod. Maecenas varius tortor nibh, sit.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”1f09816e-184e-4ce5-a4cf-b39c52c423ca” text_font=”Open Sans||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]DaApibus, vulputate in donec tempor ultricies venenatis erat, aliquam posuere urna habitant utrum iaculis euismod. aecenas varius tortor nibh, sit amet tempor nibh finibus et venenatis erat, aliquam posuere DaApibus, vulputate in donec tempor ultricies venenatis erat, aliquam posuere urna habitant utrum iaculis euismod. aecenas varius tortor nibh, sit amet tempor nibh finibus et venenatis erat, aliquam posuere DaApibus, vulputate in donec tempor ultricies venenatis erat, aliquam posuere urna habitant utrum iaculis euismod. aecenas varius tortor nibh, sit amet tempor nibh finibus et venenatis erat, aliquam posuere[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”1f09816e-184e-4ce5-a4cf-b39c52c423ca” text_font=”Open Sans||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]DaApibus, vulputate in donec tempor ultricies venenatis erat, aliquam posuere urna habitant utrum iaculis euismod. aecenas varius tortor nibh, sit amet tempor nibh finibus et venenatis erat, aliquam posuere DaApibus, vulputate in donec tempor ultricies venenatis erat, aliquam posuere urna habitant utrum iaculis euismod. aecenas varius tortor nibh, sit amet tempor nibh finibus et venenatis erat, aliquam posuere DaApibus, vulputate in donec tempor ultricies venenatis erat, aliquam posuere urna habitant utrum iaculis euismod. aecenas varius tortor nibh, sit amet tempor nibh finibus et venenatis erat, aliquam posuere[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”How We Work” _builder_version=”4.17.3″ _module_preset=”default” background_color=”#000000″ collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/soflofocus.com\/wp-content\/uploads\/2026\/06\/photography-13.jpg” title_text=”photography-13″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”aaa7c440-590a-4078-ae0c-0f3c699ac51c” header_font=”||||||||” header_3_font=”Inter|700|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”25px” header_3_line_height=”1.4em” custom_margin=”||30px||false|false” header_3_font_size_tablet=”20px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

How We Work<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”aaa7c440-590a-4078-ae0c-0f3c699ac51c” header_font=”||||||||” header_3_font=”Inter|700|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”25px” header_3_line_height=”1.4em” custom_margin=”||0px||false|false” header_3_font_size_tablet=”20px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

01<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”4c43b4b6-66bf-432d-959a-705bda24a650″ text_font=”Open Sans||||||||” text_text_color=”#FFFFFF” text_line_height=”1.6em” custom_margin=”||50px||false|false” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Tell us about your project and vision.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”aaa7c440-590a-4078-ae0c-0f3c699ac51c” header_font=”||||||||” header_3_font=”Inter|700|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”25px” header_3_line_height=”1.4em” custom_margin=”||0px||false|false” header_3_font_size_tablet=”20px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

02<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”4c43b4b6-66bf-432d-959a-705bda24a650″ text_font=”Open Sans||||||||” text_text_color=”#FFFFFF” text_line_height=”1.6em” custom_margin=”||50px||false|false” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]We plan and budget with your input at the forefront.[\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”aaa7c440-590a-4078-ae0c-0f3c699ac51c” header_font=”||||||||” header_3_font=”Inter|700|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”25px” header_3_line_height=”1.4em” custom_margin=”||0px||false|false” header_3_font_size_tablet=”20px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

03<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”4c43b4b6-66bf-432d-959a-705bda24a650″ text_font=”Open Sans||||||||” text_text_color=”#FFFFFF” text_line_height=”1.6em” custom_margin=”||50px||false|false” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]We execute and make your vision a reality.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog fullwidth=”off” posts_number=”9″ show_author=”off” show_date=”off” offset_number=”1″ masonry_tile_background_color=”#FFFFFF” _builder_version=”4.17.3″ _module_preset=”9184ebdd-8e14-41b0-919e-f5351d0353a8″ header_font=”Inter|700|||||||” header_text_color=”#000000″ header_font_size=”19px” header_line_height=”1.6em” body_font=”Open Sans||||||||” body_line_height=”1.6em” meta_font=”Inter|700||on|||||” meta_text_color=”#FF5A17″ meta_font_size=”12px” meta_letter_spacing=”1px” read_more_font=”Inter|700||on|||||” read_more_text_color=”#000000″ read_more_letter_spacing=”1px” pagination_font=”Inter|700||on|||||” pagination_text_color=”#000000″ pagination_letter_spacing=”1px” custom_margin=”1px||||false|false” header_font_size_tablet=”16px” header_font_size_phone=”15px” header_font_size_last_edited=”on|desktop” border_width_all=”0px” locked=”off” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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